Context

Acacia is a Private Equity firm with a difference. Named after the acacia tree, a symbol of renewal and resilience, Acacia focuses on technology-related businesses with potential for substantial and sustained growth. They take a very hands-on approach, investing care as well as capital to make portfolio businesses stronger.

Acacia asked us to sharpen their brand proposition and reshape their Brand Visual Identity to reflect their distinctive approach and their market specialism.

Solution

Acacia represents a coming together of complementary characteristics: collaborative and creative; accountable and authentic; resilient and responsible; empathetic and expert. The way they invest capital and enrich culture unlocks potential and maximises their value.