PICSOLVE
Brand Positioning + Visual Language
Agency: Missouri Creative
Context
PICSOLVE is the Worlds leading content capture business for theme parks and global tourist attractions. They were a ‘business to business’ image company that had lost its way. Working with some of the biggest names in guest experiences, they had big ambitions for the brand. They were also developing a new technology platform to take their operations to the next level but lacked the ‘brand pull’ to be the most credible player in the market. Operating across the globe, their message and ‘reason for being’ was, at best, disparate.
Solution
We worked with the senior management team to align on a new brand positioning, brand architecture, brand identity and visual language to prepare the brand for the next stage in their development and ultimately for sale. With a brand essence ‘MORE POWER TO THE MOMENT’ we created a vibrant Visual Identity that felt much more modern, imaginative and experience led.
