Honda F1
Branding + Visual Identity
Agency: FITCH
Context
A long standing relationship between Honda/BAT and FITCH drew to a close as the tobacco sponsorship deals in F1 were outlawed. in the final 2 years, I produced and directed a range of assets from the vehicle livery and uniforms, to merchandise and promotional tools.
Solution
The solutions leveraged the Lucky Strike brand assets in a way that maintained the spirit and attitude of the brand, without breaking F1 regulations. As with other client projects, the variety of the work was incredible! Delving into the world of F1, seeing your designs worn by Jenson Button, and your logo flying round the streets of Monaco at 200mph is pretty cool.
