Onro - Brand Identity

Agency: Chromatic Brands

Context

Second-hand has come a long way from jumble sales and charity shops. The demand for vintage, curated and pre-loved goods has never been stronger

We were tasked with creating a brand expression for a new App aimed at buyers and sellers of electronic goods, sound and vision kit, musical Instruments, and photography gear.

Solution

Onro (short for on rotation), is a high value, multi-specialist site, for discerning and ethical treasure hunters. Our strapline is The Exchange You’ll Love, and an optimistic, fair, genuine and easy going personality. We created a dynamically animated Visual Language based on a kaleidoscopic motion effect, which could integrate and interchange between products, categories and users in an ever engaging way.