Quins Membership 2017 / 18
Agency: Missouri Creative
Context
We have been working with the Harlequins Rubgy Club to produce 360º campaigns for both their Membership renewal programme, and The Big Game - the highlight of the Aviva Premiership calendar. The following pages show the 2 recent membership campaigns.
Solution
We created this membership campaign to hero the individual whilst celebrating a sense of community. This campaign is an invitation to become part of something greater than the sum of it’s parts. “Without our fans we are nothing. Fans are our lifeblood, a collection of individuals who come together as one in support of the team they love.”
Quins Membership 2018 / 19
Agency: Missouri Creative
Context
We continued working with Quins for the following years membership campaign, to build on the momentum created by the work we created the previous year.
Solution
With this Quins Membership Campaign, we invite fans to be part of the team and create a long lasting and unifying bond. To join a select pack, who are extremely loyal and share a unique devotion to our club. United we stand. Divided we fall.
Password: QUINS
Big Game 9 + 10
Agency: Missouri Creative
Big Game is a firm favourite for fans in the Aviva Premiership calendar. Missouri were asked to create a new visual identity and campaign for the ‘must see’ game of the year – a spectacular, fun, family day out at Twickenham - the home of rugby.
We created a 360º campaign that ran across out of home, print, online and social channels, harnessing the ‘Spirit of the Harlequins’ and communicating the scale of the event, the intense rivalry of the teams and the quality of the players on display.
From the strategic platform to the art direction through to full production, we created disruptive ideas from ‘The Big Man’ gift pack to social media countdowns in the build-up to the event, we drove direct response and action where and when it mattered most.
Our task was to sell 81,000 tickets. Big Game 10 went off with a bang, with a sell-out crowd making it the most profitable event in the Harlequins history.