Adidas - Print Shop
Inspired by heroes
Adidas HomeCourt Arena stores bring passion for sports to life. The print shop is the emotional hub of the store. Designed with craft studios and printing techniques in mind, it gives customers time and space to emulate their sporting heroes. Shoppers take a seat at the workbench and work side by side with an adidas printmaker to create a unique piece of memorabilia. The production is like a piece of theatre, taking the consumer from store to stadium.
Password: ADI
Adidas - Boost Sculpture
Energy takes over
We created a dynamic piece of theatre to demonstrate the explosive power of new BOOST cushioning technology. A digital animated wall at the entrance directs customers towards a light installation – the star of the show at the heart of the store. The BOOST shoes run through the installation. Surrounded by over 500 bulbs that represent the white spherical BOOST foam, they illuminate in a series of pulsating sequences. A full height wall mirror accentuates the effect, dramatically simulating the technology’s energy return properties.
Password: ADI
Adidas - Messi Wall
A shrine to a football great
We created a multi-media installation to bring fans closer to Argentinian player Leo Messi, famed for his passion on and off the pitch and unique adidas product lines. Dominating the entrance, a laser cut steel panel captures a super-scale Messi celebrating a winning goal. His life story is told in film on an embedded screen. Messi’s battle-worn boots and game balls are immortalised with his gleaming trophies beside an immersive touchscreen, which encourages fans to explore, taking them on a deeper journey into the player’s world.
Password: MESSI
