Brand Identity
Agency: Missouri Creative
Context
To build a male grooming brand that broke down the barriers in what can be an unknown and intimidating category for men. ASSEMBLY houses brands across categories, simplifies the process to self-discovery and creates regimes that fit around the lifestyle of the modern male.
Solution
Missouri created the name, identity and scalable retail environment. The name for this new offer references the simplicity and graphic nature of flat pack assembly guides. The wordmark is functional, bold and simple. The missing sections in the wordmark suggest the process is not yet complete.
