UK Sport - feel part of it campaign
Agency: Missouri Creative
Context
The Feel Part Of It campaign is all about getting the nation involved in watching, following and participating in sport. We aim to reach those people who get involved in live sport for the big occasions, like the Olympics or the London Marathon, but seem to drop off the radar in between. Research showed that for this audience, they love the atmosphere of live sport and want to feel part of the emotion and THAT history-making moment.
Solution
We created a campaign that centres around feeling part of the emotion, the atmosphere and the journey of the athlete. The #FEELPARTOFIT campaign uses bold and punchy colours combined with energetic patterns to bring the supporting photography to life. The creative is dynamic and reflects the motion and emotion that is part of the preparation, training and thrill of competing at an event, and brings it to life for the audience.
